Float 8 – A new, more user-friendly website

Happy New Year…

As the team at float8 kicked back and enjoyed some well-earned downtime with their families and loved ones after what was a turbulent year for everyone, we consider it important to reflect on both our achievements and shortfalls from the previous 12 months.   

Starting firstly with our greatest achievements in 2020; the expansion of our team with the addition of Tom Constable in the position of Senior Business Operation Manager, as detailed in the previous blog.  Followed by the establishment of new relationships with the elite decision makers within Bristol, Salford, Manchester, Bath and Cardiff city councils, in turn opening conversations about how our floating homes can aid the housing need in the respective cities, creating new innovative and sustainable communities, not by tearing up valuable greenfield land, but rather by developing existing, underutilised bluefield resources each of the cities already have at their disposal.  

New relationships were also forged with a number of professional bodies in London, including two of the city’s most prominent sellers of floating homes, key marina managers and local harbour masters.   

To conclude our success stories, the float8 team are enthused by the positive feedback received in 2020 from the vast majority of holiday park owners who were introduced to our concept, including some major household names as well as a number of SME’s.  Opening doors for collaborations in 2021, as the concept of floating homes/holiday pods/floating commercial premises continues to head in a positive direction.   All parties share the float8 ethos of creating better mental health and wellbeing whilst factoring in climate change and creating great places to live, work and play.

Focusing next onto the constructive criticism or shortfalls the float8 team received last year….  Whilst everyone we introduced our concept to, returned positive feedback on the design, concept and physical appearance of our products, perspective consumers regularly struggled to visualise what living on water would be like in reality, whilst also providing feedback that the current float8 website focused primarily on entire floating developments rather than a cross section of all our target markets.

Like all successful companies do, float8 has taken the feedback and as an opportunity to further enhance our customer’s experience; our website has been given a refresh and now clearly defines each of our target markets, provides comprehensive product descriptions, answers to frequently asked questions and the opportunity to keep up to date with float8’s progress via a monthly blog.   

Perhaps even more exciting than a new look website, is the production and pending arrival of our floating show home into Canary Wharf, London, which in due course will give all interested parties, the opportunity to walk on board a physical floating home to experience life on the water firsthand, more information to follow next month.